Market Factsheet
InBev has the No. 1 or No. 2 position in over 20 key markets around the world. Every minute of every day, people somewhere in the world are drinking a beer that comes from InBev. Please scroll over the map to click on a relevant country.
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Argentina
Brands
Global Brands: Stella Artois.
Mutli-country Brands: Brahma.
Local Brands: Andes, Iguana, Norte, Quilmes (Beer).
7Up, Pepsi, Mirinda, Paso de los Toros (Soft-Drinks).
Recent Innovations: Quilmes Bock, Quilmes Stout, Quilmes Red Lager, Patagonia, Brahma Morena, Iguana Summer and Andes Porter (Beer).
H2Oh!, H2Oh! Citrus, Pepsi Max (Soft Drinks).
Brand exports around the world: Quilmes Cristal.
Key facts & figures
Trading Name: Cervecería y Malteria Quilmes SAICA y G.
Volume of product sold in 2007: 11.6 million hectoliters (Beer).
11.6 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Number 2 in the market (Soft drinks).
Market share: 72.5% market share (Beer).
20.9% market share (Soft drinks).
Beverage plants: Córdoba, Corrientes, Mendoza (Godoy Cruz and Tunuyán), Monte Grande, Pompeya, Quilmes, Trelew, Tucumán (Acheral and Manantial), Zárate and the Tres Arroyos Malting Plant. We also have seven distribution centers throughout the country.
Number of Employees: More than 4,700 employees.
Belgium
Brands
Global Brands: Stella Artois, Beck’s.
Multi-country Brands: Hoegaarden, Leffe.
Local Brands: Belle-Vue, Jupiler.
Recent Innovations: Jupiler Blue, Leffe 9°, Hoegaarden Rosée, Hoegaarden Citroen.
Brand exports around the world: Belgian beers are famous all around the world, with Stella Artois (one of InBev’s two global brands) being the number 1 Belgian beer in the world distributed in more than 80 countries world wide. Leffe, one of InBev’s multi-country brands, is now available in more than 60 countries worldwide, demonstrating strong growth in Western Europe, with particularly good performances in Belgium and France. Leffe has also increased its smaller, but growing presence in the U.S. and Canada. Hoegaarden is a unique and authentic Belgian wheat (or “white”) beer first brewed in 1445, is now also a multi-country brand and grew 9% overall in 2007, also growing 9% in the U.S. and tripling its volumes in Russia in 2007.
Key facts & figures
Trading Name: InBev Belgium.
Volume of product sold in 2007: 6.1 million hectoliters.
Market position: Number 1 in the market.
Market share: 57.5% market share.
Beverage plants: Leuven, Jupille, Hoegaarden, Belle-Vue.
Number of Employees: More than 3,000 employees in Belgium (including Global Headquarters).
Bolivia
Brands
Global Brands: Stella Artois.
Local Brands: Bock, Ducal, El Inca, Huari, Imperial, Maltín, Paceña, Taquiña.
Recent Innovations: Paceña Aluminium Bottle, Paceña Sleeves, Paceña Cool 2 Go, Paceña Red Lager, Taquiña Historical Bottle, Taquiña Ice.
Brand exports around the world: Paceña is exported to Chile, USA, Spain, England, Australia, Italy and Switzerland.
Key facts & figures
Trading Name: Cervecería Boliviana Nacional SA.
Volume of product sold in 2007: 3.1 million hectoliters.
Market position: Number 1 in the market.
Market share: 97.4% market share.
Beverage plants: La Paz, Cochabamba, Santa Cruz, Huari and Tarija.
Number of Employees: Approximately 890 employees.
Brazil
Brands
Global Brands: Stella Artois.
Multi-country Brands: Brahma.
Local Brands: Antarctica, Bohemia, Caracu, Kronenbier (non-alcoholic), Polar, Serramalte, Skol. Original, Liber (non-alcoholic) (Beer).
Guaraná Antarctica, Pepsi, Sukita, Soda Limonada, Tônica Antarctica (Soft drinks).
Recent Innovations:Brahma Black, and Skol 28 can pack.
2007 Beer Innovation: Brahma Fresh.
2007 Soft drinks Innovation: Guaraná Antarctica Ice.
Brand exports around the world: Skol ranks as one of the world’s largest beers. Brahma is one of InBev’s multi-country brands and is available in more than 30 countries including 20 outside Latin America.
Key facts & figures
Trading Name: Cia de Bebidas das Americas-AmBev.
Volume of product sold in 2007: 70.1 million hectoliters (Beer).
24.5 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Number 2 in the market (Soft drinks).
Market share: 68.6% market share (Beer).
17.5% market share (Soft drinks).
Beverage plants: AmBev´s plants are located in the following cities/States: Anápolis/GO, Brasília/DF, Goiania/GO, Teresina/PI, Cuiabá/MT, Manaus/AM, São Luis/MA, Cabo/PE, Viamão/RS, Camaçari/BA, João Pessoa/PB, Natal/RN, Aquiraz/CE, Rio de Janeiro/RJ, Piraí/RJ Juatuba/MG, Contagem/MG, Jaguariúna/SP, Guarulhos/SP, Jacareí/SP, Agudos/SP, Jundiai/SP, Mogi Mirim/SP, Estância/SE, Sapucaia do Sul/RS, Curitiba/PR, Lages/SC, Almirante Tamandaré/PR, Maltaria Navegantes – Porto Alegre/RS, Arosuco Aromas – Manaus/AM, Arosumo Rolhas – Manaus/AM, Vidros – Rio de Janeiro/RJ.
Plants operating VPO: All plants.
Number of Employees: Approximately 21,000 employees.
Bulgaria
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Staropramen.
Local Brands: Astika, Burgasko, Kamenitza, Pleven, Slavena.
Recent Innovations: Kamenitza Football Shaped PET packaging.
Belgian Beer Café’s: none.
Export markets: Macedonia, Turkey and Greece (Main markets).
Key facts & figures
Trading Name: Kamenitza.
Volume of product sold in 2007: 1.5 million hectoliters.
Market position: Number 2 in the market.
Market share: 27.3% market share.
Beverage plants: Haskovo, Plovdiv-Kamenitza.
Number of Employees: Approximately 615 employees.
Canada
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country brands: Brahma and Leffe.
Local Brands: Alexander Keith’s, Budweiser, Kokanee, Labatt Blue, Labatt Blue Light, Labatt Sterling, Labatt Ice, Labatt Wildcat.
Recent Innovations: Labatt Blue ‘Cold One’: A specially engineered can which keeps beer crisp, cold and refreshing for longer periods of time. The cans are wrapped with a thin, insulating layer. Kokanee ‘Chill Check’ used thermochromatic ink on outside of the can which changed colour when the beer inside was chilled to the optimal drinking temperature.
Export markets: Labatt Blue is the best selling Canadian beer in the world and our products are sold on four continents.
Key facts & figures
Trading Name: Labatt Brewing Company.
Volume of product sold in 2007: 9.8 million hectoliters.
Market position: Number 1 in the market (post-Lakeport acquisition).
Market share: 42.7% market share.
Beverage plants: Creston, Edmonton, Halifax, London, Montreal, St John’s, Hamilton, the majority of which operate InBev’s Voyager Plant Optimization Scheme.
Number of Employees: Approximately 3,000 employees.
Other projects: Canada hosts an InBev Shared Service Center for back-office finance and export functions for the region.
Chile
Brands
Global Brands: Beck´s and Stella Artois.
Multi-country Brands: Brahma.
Local Brands: Baltica, Becker & Paceña.
Recent Innovations:
Brahma - Brahma porter, Brahma Stout & Brahma Bock.
Stella Artois - Draft Beer.
Key facts & figures
Trading Name: Cervecería Chile S.A.
Volume of product sold in 2007: 0.7 million hectoliters.
Market position: Number 2 in the market.
Market share: 12.1% market share.
Beverage plants: 1 in Santiago.
Number of Employees: Approximately 380 employees.
China
Brands
Global Brands: Beck’s.
Multi-country Brands: Brahma.
Local Brands: Sedrin, Bai Sha, Double Deer, Jinling, Jinlongquan, KK, RedRock.
Belgian Beer Café’s: 1 planned for 2008-2009 in Shanghai.
Key facts & figures
Trading Name: InBev China Co., Ltd.
Volume of product sold in 2007: 33.4 million hectoliters.
Market position: Number 3 in the market (Including Zhujiang for 100%).
Market share: 11.4% market share (Including Zhujiang for 100%).
Beverage plants: Nanjing, Ningbo, Zhoushan, Yuyao, Changsha, Dang Yang, Jinhua, Jingmen, Ping Yang, Wenzhou, Xiaogan, Yandangshan, Shiliang, Putian, Sanming, Nanchang, plus 10 JV plants with Zhujiang Brewery Group where InBev is a minority shareholder.
Number of Employees: Approximately 22,500 employees.
Croatia
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden, Löwenbräu.
Local Brands: Ozujsko, Ozujsko Cool, Tomislav.
Recent Innovations: Ozujsko Fressh.
Belgian Beer Café’s: 2 – Zagreb, Rijeka.
Key facts & figures
Trading Name: Zagrebacka Pivovara.
Volume of product sold in 2007: 1.6 million hectoliters.
Market position: Number 1 in the market.
Market share: 41.1% market share.
Beverage plants: Zagreb (VPO Qualified).
Plants operating VPO: Zagreb is qualified.
Number of Employees: Approximately 500 employees.
Cuba
Brands
Global Brands: Beck’s.
Local Brands: Bucanero, Bucanero Malta, Cristal, Mayabe.
Recent Innovations: Bucanero Max.
Brand exports around the world: Bucanero and Cristal.
Key facts & figures
Trading Name: Cerveceria Bucanero S.A.
Volume of product sold in 2007: 1.0 million hectoliters.
Market position: Number 2 in the market.
Market share: 42.8 % market share.
Beverage plants: Holguin.
Number of Employees: Approximately 560 employees.
Czech Republic
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe and Staropramen.
Local Brands: Branik, Kelt, Mestan, Ostravar, Velvet, Vratislav.
Recent Innovations and new products:Ostravar in a new bottle, Staropramen non-alcoholic in cans, Staropramen CoolKeg, Christmas Gift Multipacks.
Brand exports around the world: Staropramen is exported to 30 countries around the world.
Belgian Beer Café’s: 1 in Prague.
Key facts & figures
Trading Name: Pivovary Staropramen.
Volume of product sold in 2007: 2.6 million hectoliters.
Market position: Number 2 in the market.
Market share: 15.4% market share.
Beverage plants: Smichov, Ostravar.
Number of Employees: 830 employees.
Dominican Republic
Brands
Multi-Country Brands: Brahma.
Local Brands: Beer: Brahma Light and Quilmes- (both are locally produced).
Soft Drinks: Pepsi, 7UP (locally produced).
Key facts & figures
Trading Name: Compañía Cervecera AmBev Dominicana, C. por A.
Volume of product sold in 2007: 0.3 million hectoliters (Beer).
1.3 million hectoliters (Soft drinks).
Market position: Number 2 in the market (Beer).
Number 1 in the market (Soft drinks).
Market share: 6.9% market share (Beer 2007).
49.1% market share (Soft drinks 2007).
Beverage plants: San Martín (Soft drinks) / Hato Nuevo (Beer).
Number of Employees: 1,750
Ecuador
Brands
Multi-country Brands: Brahma.
Recent Innovation: Brahma Beats (In & Out).
Key facts & figures
Trading Name: Compañia Cervecera Ambev Ecuador.
Volume of product sold in 2007: 0.2 million hectoliters.
Market position: Number 2 in the market.
Market share: 7.2% market share.
Beverage plants: 1 Plant in Guayaquil-Ambev Ecuador.
Number of Employees: Approximately 300 employees.
France
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Brahma, Hoegaarden, Leffe and Staropromen.
Main Local Brands: Hoegaarden, Boomerang, La Bécasse, Loburg, Jupiler.
Main Local Brands: Atlas, Jupiler, Loburg, la Bécasse.
Recent Innovations: Leffe 9°, Perfect Draft, Leffe Ruby.
Café Leffe: 34
Belgian Beer Café’s: 8
Au Bureau: 96
Key facts & figures
Trading Name: InBev France.
Volume of product sold in 2007: 2.3 million hectoliters.
Market position: Number 3 in the market.
Market share: 9.7% market share.
Beverage plants: 0
Number of Employees: Approximately 1,200 employees.
Germany
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe and Staropramen.
Local Brands: Diebels Alt, Diebels Light, Dimix, Franziskaner, Haake-Beck, Hasseröder, Löwenbräu, Spaten.
Recent Innovations: Beck’s Ice, Beck’s Green Lemon Nonalcoholic, Beck’s Chilled Orange, Beck’s Level 7.
Brand exports around the world: Beck’s is the number one German beer in the world, available in more than 100 countries, selling approximately 7.5 million hectoliters in 2007.
Key facts & figures
Trading Name: InBev Germany.
Volume of product sold in 2007: 9 million hectoliters (Beer).
0.6 million hectoliters (Soft drinks).
Market position: Number 2 in the market (Beer).
Market share: 9.3% market share (Beer).
Beverage plants: Bremen, Issum, Hannover, Wernigerode, Munich.
Plants operating VPO: Bremen is qualified.
Number of Employees: Approximately 3,100 employees.
Guatemala
Brands
Multi-country Brands: Brahma.
Recent Innovations: Brahva Beats, Extra de Brahva.
Key facts & figures
Trading Name: Ind.del Atlantico S.A.
Volume of product sold in 2007: 0.2 million hectoliters.
Market position: Number 2 in the local market.
Market share: 14.1% market share.
Beverage plants: 1 - AmBev Centroamérica.
Number of Employees: Approximately 175 employees.
Hungary
Brands
Global Brands: Beck’s, Stella Artois.
Multi-country Brands: Leffe, Hoegarden, Staropramen, Löwenbraü.
Local Brands: Borostyan, Borsodi Sör, Borsodi Bivaly, Borsodi Polo.
Recent Innovations: 7 – Gyor, Szekesfehervar, Miskolc, Budapest, Zalaegerszeg, Veszprem, Debrecen.
Key facts & figures
Trading Name: Borsodi Sorgyar Zrt.
Volume of product sold in 2007: 2.2 million hectoliters.
Market position: Number 1 in the market.
Market share: 28.9% market share.
Beverage plants: Borsodi (VPO qualified).
Plants operating VPO: Borsodi is qualified.
Number of Employees: Approximately 700 employees (2007).
India
Brands
Main Local Brands: InBev entered the Indian beer market in 2007. Tennents Super will be the brand targetted at India’s largest and fastest growing sector of strong beer. InBev India is also seeding Stella Artois, Hoegaarden and Leffe in various segments of the market.
Key facts & figures
Trading Name: InBev India.
Volume of product sold in 2007: Prior to the signing of the joint venture with RKJ, InBev engaged in small scale export activities in India.
Beverage plants: Two Co-Packing Agreements in Place at Regent Breweries and Dassappa and Sons. Both Plants are producing Tennents Super, InBev Strong Beer offering. Dassappa is supplying the Bangalore Market and Regent the New Delhi area. In July 08 InBev India took management control of Kool Brewery.
Number of Employees: Approximately 30 employees.
Italy
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Brahma and Leffe.
Other import Brands: Tennent’s Super.
Recent Innovations: Beck’s Next.
Key facts & figures
Trading Name: InBev Italia.
Volume of product sold in 2007: 1.4 million hectoliters.
Market position: Number 4 in the market.
Market share: 7.8% market share.
Beverage plants: 0
Number of Employees: Approximately 140 employees.
Luxembourg
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Hoegaarden and Leffe.
Local Brands: Diekirch, Jupiler, Mousel, Belle-Vue.
Recent Innovations: Altmunster Gold, line extension available in Perfect Draft.
Key facts & figures
Trading Name: Brasseries de Luxembourg Mousel-Diekirch S.A.
Volume of product sold in 2007: 0.2 million hectoliters.
Market position: Number 1 in the market.
Market share: 48.2% market share.
Beverage plants: 1
Number of Employees: Approximately 125 employees.
Montenegro
Brands
Global Brands: Beck’s, Stella Artois.
Local Brands: Niksicko Pivo, Nik Gold, Nik Cool, Niksicko Tamno, Jelen Pivo.
Recent Innovations: Stella Artois (draught), Beck’s 0,25l, New improved labels for Niksicko Pivo and Nik Gold.
Brand exports around the world: Ex-Yugoslav republics. Albania, Switzerland, USA, Australia.
Key facts & figures
Trading Name: Trebjesa.
Volume of product sold in 2007: 0.40 million hectoliters.
Market position: Number 1 in the market.
Market share: 91.5% market share.
Beverage plants: Trebjesa (VPO qualified).
Plants operating VPO: Trebjesa is qualified.
Number of Employees: Approximately 250 employees.
Paraguay
Brands
Global Brands: Stella Artois.
Multi-country Brands: Brahma.
Local Brands: Baviera, Ouro Fino, Pilsen.
Recent Innovations:
Brahma: Brahma 330cc contour bottle.
Pilsen: Limited edition Pilsen bock, OW 1/3 bottle, period: may/aug 2006 Limited edition Pilsen keg party “Amistad”, barril 5 Lt, period: jul/aug 2007.
Key facts & figures
Trading Name: Cia Paraguay S.A.
Volume of product sold in 2007: 2.2 million hectoliters.
Market position: Number 1 in the market.
Market share: 94.5% market share.
Beverage plants: Ypane.
Number of Employees: Approximately 700 employees.
Perú
Brands
Multi-country Brands: Brahma.
Local Brands: 7 UP, Concordia, Pepsi, Triple Kola (Soft drinks).
Brahma Beats (imported from Brasil).
Recent Innovations: Zenda as a local beer Brand.
Key facts & figures
Trading Name: Cia Cerv. AmBev Peru SAC.
Volume of product sold in 2007: 0.7 million hectoliters (Beer).
1.8 million hectoliters (Soft drinks).
Market position: Number 3 in the market (Beer).
Number 2 in the market (Soft drinks).
Market share: 8.6% market share (Beer).
14.1% market share (Soft drinks).
Beverage plants: Cervec. Peru, Sullana (Soft drinks).
Planta Huachipa (Beer).
Number of Employees: Approximately 1,300 employees.
Romania
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden, Löwenbräu.
Local Brands: Bergenbier and Noroc.
Recent Innovations: Bergenbier Ice (line extension of Bergenbier, with cooling effect).
Belgian Beer Café’s: 1 – Bucharest.
Key facts & figures
Trading Name: InBev Romania.
Volume of product sold in 2007: 3.9 million hectoliters.
Market position: Number 3 in the market.
Market share: 20.4% market share.
Beverage plants: Ploiesti, Blaj.
Number of Employees: Approximately 730 employees.
Russia
Brands
Main Brands - Global Brands Beck’s and Stella Artois.
Multi-country Brands Brahma, Löwenbräu, Hoegaarden and Staropramen.
Main Brands - Local Brands: Bagbier, Klinskoye, Pikur, Premier, Rifey, Sibirskaya Korona, T. Tinkoff, Tolstiak, Volzhanin.
Recent Innovations: Klinskoye Freez, Siberian Crown Lime, packaging range upgrade for 5 brands (Lowenbrau, Staropramen, Klinskoe, Sibirskaya Korona, Beck’s) - new long neck bottle and twist-off; 6-packs for all brands in cans, Hoegaarden in 0,5L bottle with twist off cap.
Brand exports around the world: Kazakhstan, Belarus and former CIS countries (Main markets).
Key facts & figures
Trading Name: SUN InBev.
Volume of product sold in 2007: 21.2 million hectoliters.
Market position: Number 2 in the market.
Market share: 19.3% market share.
Beverage plants: Klin, Omsk, Saransk, Povolzhie, Ivanovo, Perm, Kursk, Novocheboksarsk, St-Petersburg. A new site in Angarsk is under construction.
Number of Employees: Approximately 9,900 employees.
Serbia
Brands
Global Brands: Beck’s, Stella Artois.
Multi-country Brands: Löwenbräu.
Local Brands: Apatinsko Pivo, Jelen Pivo, Pils Light, Niksicko Pivo.
Brand exports around the world: Jelen Pivo to Bosnia and Montenegro.
Key facts & figures
Trading Name: Apatin.
Volume of product sold in 2007: 2.9 million hectoliters.
Market position: Number 1 in the market.
Market share: 50.9% market share.
Beverage plants: One plant - north of Serbia (200km from Belgrade).
Number of Employees: Approximately 1,000 employees.
Slovakia
Brands
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Key facts & figures
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South Korea
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Brahma, Hoegaarden, Leffe.
Local Brands: Cass (Fresh), Cass Red, Cass Light, Cass Lemon, OB Blue, Cafri, Red Rock, Budweiser1, Just Light.
Recent Innovations: Cafri Label renewal, Cass Lemon.
Brand exports around the world:
Hong Kong: Blue Girl, Sonderberg, Cafri, Cass, OB Blue
Japan: Happoshu, Neu Welt, OB Blue, SKY, Guguto, Super Fine, Umashibori, Happy Sky, KaiHai
Mongolia: Cass, SAK, Cass Ice Light, Cass Red
U.S.: OB Blue, Cass, OB Sound, SKY
Taiwan: Qiao Le, Cass, Essential, Blue Girl
China: OB Blue, Cass, Blue Girl
Saipan: OB Blue, Cass
Australia: OB Blue, Cass
Russia: Cass
Cambodia: Cass
Micronesia: Cass
Singapore: OB Blue
France: OB Blue
UK: OB Blue
Holland: OB Blue
Germany: OB Blue
New Zealand: Cass
Key facts & figures
Trading Name: Oriental Brewery.
Volume of product sold in 2007: 6.9 million hectoliters.
Market position: Number 2 in the market.
Market share: 39.8% market share.
Beverage plants: Icheon, Cheongwon, Gwangju.
Number of Employees: Approximately 1,580 employees.
The Netherlands
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Hoegaarden, Leffe.
Main Local Brands: Dommelsch, Jupiler, Hertog Jan, Oranjeboom.
Recent Innovations: Perfect Draft.
Belgian Beer Café’s: 8: Groningen, Breda, Den Haag, Delft, Rotterdam, Utrecht, Culemborg.
Key facts & figures
Trading Name: InBev Nederland.
Volume of product sold in 2007: 2.8 million hectoliters.
Market position: Number 2 in the market.
Market share: 14.9% market share.
Beverage plants: Dommelen, Arcen.
Number of Employees: Approximately 760 employees.
Ukraine
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Brahma, Leffe, Staropramen.
Local Brands: Chernigivske, Rogan, Bile, Yantar.
Belgian Beer Café’s: 2 in Kiev (Le Cosmopolite and Belle Vue), 1 in Odessa (Troubadour) and 1 in Borispol (forthcoming).
Key facts & figures
Trading Name: SUN InBev.
Volume of product sold in 2007: 10.9 million hectoliters.
Market position: Number 1 in the market.
Market share: 38.0% market share.
Beverage plants: Chernigiv branch, Nikolayv branch, Kharkiv branch.
Plants operating VPO: All sites are qualified.
Number of Employees: Approximately 2,750 employees.
United Kingdom
Brands
Global Brands: Beck’s, Stella Artois.
Multi-country Brands: Brahma, Hoegaarden, Leffe, Staropramen.
Local Brands: Bass, Boddingtons, Castlemaine XXXX, Labatt, Murphy’s, Oranjeboom, Tennent’s.
Recent Innovations: Beck’s Vier, Beck’s Green Lemon, Peeterman Artois and Eiken Artois.
Brand exports around the world: Bass, Boddington’s and Tennent’s.
Key facts & figures
Trading Name: InBev U.K.
Volume of product sold in 2007: 10.8 million hectoliters.
Market position: Number 3.
Market share: 16.9% market share.
Beverage plants: Magor, Samlesbury, Wellpark.
Number of Employees: Approximately 2,300 employees.
United States
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Brahma, Hoegaarden, Leffe.
Other import Brands: Bass, Belle-Vue, Bohemia, Boddingtons, Labatt Blue, Labatt Blue Light, Haake-Beck, Löwenbräu, St Pauli Girl, Spaten, Franziskaner.
Recent Innovations: Labatt Blue Insulated Cans and Labatt Blue Light Insulated Cans.
Key facts & figures
Trading Name: InBev operates in the USA through the following structures: Labatt USA which distributes Brahma, together with our Canadian import brands, and InBev International, which manages our agreement with Anheuser-Busch to distribute our premium European import brands.
Volume of product sold in 2007: 4.0 million hectoliters.
Market position: Number 3 (Within segment imports).
Market share: 11.5% (Within segment imports).
Beverage plants: 0
Number of Employees: Approximately 60 employees.
Uruguay
Brands
Global Brands: Stella Artois.
Local Brands: Pilsen, Patricia.
Recent Innovations: Pilsen Sout Limited edition. Patricia porter limited edition. Patricia Red Lager limited edition.
Brand exports around the world: Pilsen, Norteña, Zillertal and Patricia are exported to Brazil. Pilsen is also exported to Spain and USA.
Key facts & figures
Trading Name: FNC SA.
Volume of product sold in 2007: 0.8 million hectoliters (Beer).
0.6 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Market share: 96.8% market share (Beer).
18.1% market share (Soft drinks).
Beverage plants: Montevideo, Minas.
Number of Employees: Approximately 500 employees.
Venezuela
Brands
Multi-Country Brands: Brahma.
Local Brands: Brahma Light, Brahma Ice (Beer).
Brahma Malta, Malta Caracas (Soft drinks).
Key facts & figures
Trading Name: Compañía Brahma Venezuela, S.A.
Volume of product sold in 2007: 1,6 millon hectoliters (Beer).
0.2 million hectoliters (Soft drinks).
Market position: Number 3 in the market (Beer).
Market share: 15% market share (Beer)
Beverage plants: Compañía Brahma Venezuela.
Number of Employees: Approximately 950 employees.