The Brands that define us

At InBev, our brands are the foundation of the company, the cornerstone of our relationships with consumers, and the key to our long-term success. Our aim is to continue to build and grow our brands whilst becoming more efficient in everything we do - year in and year out.

Key topics

Our portfolio of brands places InBev in the most advantageous position to fully meet the needs of consumers in each of the markets we compete in:

• Global Brands
• Multi-country Brands
• Local Brands

Highlights

Highlights in this section of the report include:

Global Brands

• Stella Artois has grown very strong in 6 significant premium markets worldwide; Russia, Ukraine, U.S., Canada, Brazil, and Argentina.
• Beck’s is the #1 German brand in the world and is present in more than 120 countries worldwide.

Multi-country Brands

• Leffe is enjoyed by consumers in more than 60 countries worldwide.
• Staropramen achieved 10% growth in its home market in 2007, 60% growth in the Ukraine, 17% in Russia, and 14% in the U.K.
• Hoegaarden grew 9% overall in 2007.
• Brahma achieved double-digit growth in Russia in 2007.

Local Brands

• Jupiler continues to grow both volume and market share, in Belgium and The Netherlands.
• Quilmes grew both volume and market share in 2007.
• Cass is the fastest growing lager in South Korea’s core beer segment.
• Siberian Crown has tripled its sales since its re-launch in 2001.
• Skol is the leading beer brand in Brazil.
• Alexander Keith’s continued to grow volume and market share in 2007.
• Sedrin achieved double-digit growth in 2007.