Promoting Responsible Drinking

Our primary responsibility to our consumers is to ensure that our products are safe and of the highest quality. However the main focus of this section is on our additional responsibility relating to how consumers enjoy our products.

Traditionally InBev has taken a two-fold approach to responsible drinking. Firstly, helping to tackle or prevent alcohol-related problems through targeted responsible drinking campaigns. Secondly, ensuring our own marketing activities support our position on responsible drinking and do not encourage negative drinking patterns.

As part of our Better World strategy we have added a third focus area in 2008; the development of global minimum standards that need to be reflected in local Employee Responsible Drinking Policies.

Key Topics

In our 2008 Global Citizenship Report we focus on the following key topics:

• Defining moderate drinking.
• The link between alcohol and health.
• InBev’s position on alcohol consumption.
• Responsible marketing and our Code of Commercial Communications.
• Industry-wide responsibility.
• InBev’s responsible drinking campaigns covering drinking and driving prevention; education and awareness raising, and supporting legal restrictions on drinking.

Highlights

We are sharing our forward looking targets so that we can continue improving internal performance while increasing external accountability. Our 2010 target is to:

• Implement Responsible Drinking programs in each of our top 30 markets.