This year we strengthened our company’s dream by aspiring to become ‘the Best Beer Company in a Better World’.
Our ‘Better World’ vision focuses the passion and commitment we already have for operating this company in a sustainable way. We know that we must produce more than we consume, we must innovate, we must adapt to environmental changes, and we must do so while attracting and retaining customers and employees.
We will continue to work with all stakeholders to ensure our company and indeed our industry supports responsible drinking programming and sound environmental management practices.
We have a long way to go before we achieve our dream, but this year’s report shows progressive improvements in our performance:
Generating positive economic impacts
Improving environmental performance
Promoting responsible drinking
Our focus on sustainability is central to the InBev culture and is embedded in our way of doing business. With this in mind, we are sharing our forward looking targets so that we can continue improving internal performance while increasing external accountability.
Our targets for 2010 are ambitious but attainable. They are:
A dream like this one cannot be achieved without setting challenging targets to focus our efforts and that's what we have done.
I encourage you to read the report, together with the supporting material at www.InBev.com.