Our Position

InBev’s position on alcohol consumption is clear. We prefer our consumers to savor the quality and variety of our products rather than to use them inappropriately.

• InBev believes in moderate consumption, as demonstrated by the vast majority of our consumers. This is not only more favorable for individuals and society ; it is also in the long-term interest of our company and its brands.


• InBev believes that alcohol can have negative health consequences for young people because their bodies have not yet reached maturity, and below a certain age it is difficult to make responsible choices about alcohol consumption. We support existing legal drinking age restrictions, and support their introduction where they do not currently exist. We also promote enforcement mechanisms such as training bar and shop staff, promoting age checks and raising awareness with young people, parents and teachers.


• InBev believes that drinking alcohol is not compatible with potentially dangerous activities such as drinking and driving. This is why we support strong enforcement of Blood Alcohol Content (BAC) restrictions. We believe that proper enforcement is the key to tackling the problem of drinking and driving whatever the specific level of restriction, which varies from country to country. We support specific campaigns, for instance awareness raising programs for new drivers and for bar staff.


• InBev believes that drinking alcohol during pregnancy should be avoided. During pregnancy, alcohol consumed will reach the unborn child. If an expecting mother abuses alcohol, she risks seriously damaging her baby’s health. Although the medical world believes that an occasional drink will not damage the baby, we feel that it is better to be on the safe side and not to drink at all during pregnancy.


• InBev believes that drinking alcohol whilst on medication should be avoided. Certain types of medication are not compatible with alcohol. We would strongly advise that safety advice on the medication is respected.


• InBev believes that drinking alcohol to excess will damage your health. We know that immoderate drinking is not healthy and we support programs providing advice to consumers about how to enjoy drinking responsibly.