Jinro Coors is the third brewery of South-Korea with a market share of about 15 % and a production of about 2.4 million HL. Their most important brand is "Cass". The company name will be changed from Jinro Coors to Cass Brewery, and it will maintain its headquarters in Chungwon. Oriental Brewery confirms that they are to take over all employees of Jinro, as stated in its bidding proposal.
Through this operation, Oriental Brewery reaches a market share of about 48 % in South-Korea and a volume of about 7.5 million HL of beer/year.
Since Interbrew entered into the Korean market in 1998, the Korean economy has been recovering well and the GDP is now growing noticeable. By this new investment in Korea, Interbrew group is very pleased to be confirming its commitment to the country and to Asia.